The coat is applied just like another ink using an additional unit on a sheetfed press. These names are pronounced as "four over zero," "four over one," and "four over four".Ī business card can also be coated with a UV glossy coat (offset-uv printing). 4/4 - full color front / Full color back.4/1 - full color front / One color on reverse.4/0 - Full color front / No print on back.Some terminology in reference to full-color printing: Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Screens of each color overprinted on one another create a wide gamut of color. Spot UV varnish onto matte laminate can also have a similar effect.įull color cards, or cards that use many colors, are printed on sheetfed presses as well however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. The cards are then passed through a heating unit, which melts the plastic onto the card. To simulate the effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color. More spot colors can be added depending on the needs of the card. If a business card logo is a single color and the type is another color, the process is considered two-color. Some companies have gone so far as to trademark their spot colors (examples are UPS brown, Owens-Corning pink, and Cadbury's purple). High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. At first, these cards were noticeably lighter in weight, and the perforations could be felt along the edges, but improvements in the design of both printers and paper have made it possible to print cards with a professional look and feel. The advent of personal laser and inkjet printers made it possible for people to print business cards at home, using specially designed pre-cut stock. Generally, business cards are printed on stock that is 350 g/m 2 ( density), 45 kg (100 lb) (weight), or 12 pt (thickness). The common weight of a business card varies some by location. Constructionīusiness cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The American company Vistaprint indicates sales of the cards dropped 70 percent during the pandemic, but sales have rebounded in mid-2021. Prior to the COVID-19 pandemic, approximately 7 billion business cards were printed around the world every year. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Before the advent of electronic communication, business cards also included telex details. A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. They are shared during formal introductions as a convenience and a memory aid. Front and back side of a business card in Vietnam, 2008 A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a dayīusiness cards are cards bearing business information about a company or individual.
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